Friday 10 May 2013

‘Aurangzeb’ opts for a construction site promotion


With innovative techniques used for movies promotions, the makers of Arjun Kapoor starrer ‘Aurangzeb’ chose to promote their venture at a construction site. A press conference was held at the location as the real estate mafia is the backdrop of the film.

Though getting permission was a problem, the team took into consideration the various safety measures and protocols to be followed. The movie starring Arjun Kapoor in double role is about land mafia and features Jackie Shroff as a builder, while Rishi Kapoor plays a cop trying to nab him for being involved in illegal activities, hence the under-construction sites for press meets.

The evening saw the presence of the entire cast along with Prithviraj Sukumaran and debutant director Atul Sabharwal. This was the first time the cast came together post the shoot.

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