Being a huge environmentalist himself, John Abraham is very proud
to support the efforts of Abraham John Architects, a multidisciplinary
architecture and interiors, landscaping and urban planning firm headed
by his father, Abraham John and brother Alan Abraham-
combining the strength of experience with a contemporary perspective. They have also been
working on urban planning solutions to improve Mumbai and make it a
more livable, eco-friendly city through proactive initiatives such as
‘The Bombay Greenway’ Project, Winner of International Urban Planning
and Design Competition, Velo-city 2013, Austria. They are excited about
this project which would significantly and positively impact the lives
of millions in the city on an everyday basis.
The response to this project has been great, Abraham John
Architects are looking forward to meeting more like-minded people and
organizations who want to support it and take it further towards
implementation. It could really transform the city, and has the
potential to become the single biggest urban project undertaken in
Bombay post-independence.
The first proposal of the project looks at creating a brand new
oxygen-generating space, catering to the leisure needs of the city as
well as to active modes of transport. What's best is that it's no longer
a trek to get to a garden space - it'll be accessible at the local
railway station and anywhere in between. The Greenway eliminates the
East-West divide by providing connectivity and accessibility, and will
not only de-congest the city but will also save 4000 lives a year that
are currently lost trying to cross the railway tracks. Obviously there
are many added advantages like rainwater harvesting, solar power,
services that could be taken along its length (electrical and gas lines,
etc), faster train services, indigenous trees enhancing local
biodiversity, reducing carbon footprint and heat gain on the railways,
upgrading railway stations. A rentable cycle scheme would allow a person
to walk, cycle and use the train to his destination. It is green,
sustainable, and of course practical and beautiful.
While Abraham John and Alan Abraham are equipped with a long-term
vision for the city, actor-producer and business tycoon John Abraham
wants to echo their cause of re-connecting architecture with nature,
making optimum use of space, natural materials and landscape to reinvent
and transform living environments and urban spaces.
The Hero with a heart John Abraham has been associated with
several social causes in the past – He has intensively worked with PETA
and Habitat For Humanity. Apart from that the actor, who is synonymous
with fitness, raised funds for charities through the Mumbai Marathon.
The actor via his brand commitment has also associated himself with
Power Light A Village, an initiative to provide solar electricity to
remote villages across the country and also requested his fans to join
him in the cause.
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