Thursday 6 June 2013

‘Fukrey’ : Reel life Jugaadus meet the real life Jugaadus

Farhan Akhtar alongwith Ritesh Sidhwani joined the ‘Fukrey’ boys at the launch of the new song ‘Jugaad’. It was quite amusing for the media to see that team went out of their way to call the real life jugaadus on stage. These people have invested in innovative ideas and achieved a productive outcome.

An AV was played showcasing how these real life jugaadus create some out of the box crazy stuff for e.g. Mitticool, an eco-friendly clay fridge that functions without electricity, an AC Helmet team, Electric T-shirt Team & The waste of wonder team. All these people share the USP's of their product and show a demo of their innovation.

Farhan and Ritesh created a nationwide search for the real jugaadus of India and handpicked five people to launch the song.  The entire cast shared their experience on to what extent did they do jugaad in their lives.

“For two months I used to bunk college and my parents used to feel that I was attending classes. Instead I use to go watch Bollywood films. That was my best Jugaad.” Says Farhan. The event also saw the entire cast sharing their best jugaads in their lives. Present at the launch were Richa Chadda, Pulkit Samrat, Manjot Singh, Varun Choocha, Vishakha Singh, Ali Zafal, Priya Anand and director Mrighdeep Singh Lamba.

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