Daayan extincts with only Rs.18.07 crore black-magic

A long weekend with a public holiday usually works wonder for a film of ‘Ek Thi Daayan’ caliber. For some reason, the film has unable to fetch the expected figures at the box-office. Powerful concept, impressive star cast encompassing Emraan Hashmi, Konkana Sen Sharma, Kalki and Huma Qureshi and tremendous good word of mouth too has left ETD sobbing.  

“‘Ek Thi Daayan’ didn't perform to its optimum despite positive word of mouth,” informs film critic and trade expert Taran Adarsh. He further adds, “The biz was lower than expected in mass-dominated circuits, despite Emraan being a crowd puller. The biz at plexes too witnessed limited growth over the weekend. Business in Mumbai and Delhi was the best. It has collected approx Rs 18.07 cr in its opening weekend. Breakup:- Fri 6.24 cr, Sat 5.63 cr, Sun 6.20 cr.”

As per the reports of Koimoi.com, ‘Ek Thi Daayan’ despite an admirable concept dwindled off to a clichéd climax. The film has managed to squeeze out average reviews from most critics, opened to a normal collection of Rs. 6.24 crores on its opening day. Unexpectedly instead of rising, the film’s performance dropped over the weekend, striking a low on Saturday. Despite valiantly trying to pick up on Sunday, the film’s performance remained dis-satisfactory. Overall, the collections rest at an approximate of Rs. 17 crores now with very limited growth at the Domestic Box Office. The film earned most from the metropolitan cities of Delhi and Mumbai, including their suburbs. It also did well in the Punjab circuit.”

Trade analyst and film critic Vinod Mirani reveals, “Balaji Telefilms' ‘Ek Thi Daayan’ met with a poor response. Despite a long weekend with Friday being Ramnavami holiday, the film's first day collections remained below the mark dropping further on day two. The first weekend collections stood at Rs 152.5 million.”

He further sheds light business of ‘Nautanki Saala’ and ‘Commando’ in the second week. “Rohan Sippy's comedy outing ‘Nautanki Saala’ dropped in collections from Monday after a good weekend at the multiplexes. With limited merit and only Ayushmann Khurana to count on, the film added just another Rs 54 million for the next four days ending its first week with figures of Rs 169 million. Vidyut Jamwal starrer ‘Commando’, aimed at single screen mass audience, sustained well through the week to end its first week with Rs 173.5 million. Maintaining steady collections, the film collected Rs 19.1 million in its second weekend,” he concludes.