Find out what makes SRK and Farhan Akhtar's Mard all about women

Farhan Akhtar and IPL will come together for the first time ever when the actor/director will be promoting his social initiative MARD on April 26 at the match in between Shah Rukh Khan's team Kolkata Knight Riders and Preity Zinta's Kings XI Punjab at Eden Gardens. 

MARD is not all about the famous dialogue 'Mard ko dard nahi hota'.  In fact it has nothing to do with a man's gallant and might like Amitabh Bachchan's film Mard. Farhan's MARD is all about women than men. Read on to find out more about MARD.

Farhan has vowed to spread awareness about gender inequality and rape through social media via his initiated 'MARD', which stands for Men Against Rape and Discrimination. Akhtar conceived 'MARD' after an incident in August 2012, when Pallavi Purkayastha, a Mumbai lawyer was sexually assaulted and then killed by her home watchman. Akhtar launched his campaign in March 2013.
  

Later that same month, Akhtar performed at a college concert in Bangalore wearing a t-shirt with 'MARD' logo. He also attempted to popularize this campaign using social networking sites. The tweets posted by Akhtar were hugely popular. In an interview, Akhtar stated that he wanted to bring the campaign to education institutions, such as schools and colleges, "to drive home the message that women need to be respected."
  

Farhan would be distributing 70, 000 mustaches in April 26 IPL match in between Shahrukh Khan's Kolkata Knight Riders and Preity Zinta's Kings XI. Everyone in the huge stadium would be sporting a mustache in support to the cause, 'MARD'. This would be first time when awareness of 'MARD' campaign would be taken to an on ground activity at such a huge scale. 

 

Farhan has been urging his twitter and Facebook followers to adopt the message and become its ambassadors. He tweeted saying "It can only spread as a pyramid effect through you".