Wednesday, 24 July 2013

Milkha's success casts a long shadow on the Box office

Milkha`s success casts a long shadow on the Box office

The phenomenal boxoffice success of the Milkha Singh bio-pic has thrown the movie business into a tizzy.

While in the first week Rakeysh Omprakash Mehra's bio-pic raked in approximately Rs 55 crores, in the second week it maintained a lead over the new releases, raking in Rs 3.58 crores in Mumbai, as opposed to the Rs 3.42 crores opening for Prabhudheva's new release Ramaiyya Vastavaiya and Rs2.45 crores for Nikhil Advani's D Day.

Says the film's jubilant director Rakeysh Omprakash Mehra, `Our film's reach has exceeded all our expectations. We knew Milkhaji's story would have a resonant emotional impact. But we couldn't have guessed it would reach so far and wide.`

The immediate impact of the ace-runner's saga is a heightened interest in films related to sports and sports persons. Debutant director Omang Kumar is shooting a bio-pic on boxer Mary Kom. Ekta Kapoor has bought the movie rights of the life of cricketer Mohammed Azharuddin.And a biopic on the life of legendary hockey player Dhyan Chand is in the pipeline.

Says Farhan Akhtar, `I am just so happy. Acceptance and recognition of one's effort is such a wonderful feeling.`

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