3 'din' and 100 crore 'in' for Yeh Jaawani Hai Deewani

Looking at the way how ‘Yeh Jaawani Hai Deewani’ has managed to rake moolahs at the opening weekend, it will come as no surprise, when this Ranbir Kapoor and Deepika Padukone starrer will enter the Rs. 100 crore club much before the second weekend even starts. In other words, the film will take maximum three days to fetch Rs. 100 crore, is what out trade pundits have predicted. 

“‘Yeh Jaawani Hai Deewani’ is on a record-shattering spree. It has emerged as the biggest opener of 2013 so far, the biggest opener of Ranbir Kapoor and Deepika Padukone, the second biggest non-holiday opener, after ‘Dabangg 2’. The film has fared exceptionally well at multiplexes and was very good at single screens too. It has collected approx Rs 62.11 cr nett in its opening weekend. Breakup:- Fri- Rs. 19.45 cr, Sat - Rs.20.16 cr, Sun- Rs. 22.5 cr. Outstanding!,” informs trade expert and film critic Taran Adarsh.

  

Very confident about the entry of YJHD to make it in Rs. 100 crore club, film critic and trade analyst Vinod Mirani asserts, “‘Yeh Jawaani Hai Deewani’ has worked havoc at the box office with a record-breaking opening day as well as the opening weekend collections. Huge promotion built expectations and the film managed to more than live up to them. Ranbir Kapoor has created a solid fan following among youth and second time writer-director, Ayan Mukherjee, helped keep his fans happy. And extensive solo releases backed by enhanced admission rates, the film has gone on to rake in a handsome Rs. 61.25 crore, as Saturday did better over Friday and Sunday over Saturday. The practice of reducing admission rates from Monday has been applied only at selected few outlets; this coupled with steady Monday, the film looks set to touch the 100 crore mark in real quick time.”

  

Totally in agreement with Mirani, Joginder Tuteja, the trade pundit and film critic reveals that With word of mouth ranging from above average to very good, the job is done for the film because for a film of such scale and release, such feedback is good enough to ensure a Rs. 100 crore result for the film. 

  

‘Yeh Jaawani Hai Deewani’ was always on the cards that the film would open huge and once the film took an opening in the range of 60%-70% with premium multiplexes in upwards of 80% (which was predicted in this column), it was a given that there won’t be any stopping this Karan Johar produced affair. As a result, to begin with as good as around Rs.19.45 crores came in on Friday. Later, with Saturday and Sunday turning out to be bumper as well, the weekend closed at a very healthy total of about Rs. 62.11 crores, he further adds.

  

Lastly, trade expert Amul Mohan, from Super Cinema concludes on Twitter, “YJHD- fri - 19.50 cr, sat - 20 cr, sun - 22.50 total 62 cr. Blockbuster. Highest opening weekend ever. Biggest new star, Ranbir Kapoor (sic).”